Advertising

‘Working with Expedient PR is always a pleasure: Polly boasts enviable contacts and a sound knowledge of the ski industry, which she puts to fantastic use by furnishing journalists with imaginative story ideas, informative press releases and newsletters, and hosting valuable press events in the UK. In addition to providing tailored feature suggestions and press trip ideas, Polly can always be relied upon for lightening quick responses to queries.’
Gabriella Le Breton – Freelance Journalist

‘I have known and worked with James Gambrill for more than 8 years now, and wholeheartedly endorse his breadth of knowledge, connections and vision within the UK ski industry. Expedient is a great partner for Ski Solutions and ifyouski.com, and James and his colleagues at Expedient have always been 100% client focused, organised and results driven.’
Craig Burton, Managing Director – Ski Solutions/Ifyouski.com

‘Expedient made a big difference to the marketing efforts for Telluride in the past three yearsand with their help we are making great inroads in the UK market. We look forward to working with them again next year and continuing the momentum. Thank you Expedient for all that you do!’
Estrella Woods, International Sales and Marketing Manager, Telluride Ski Resort

‘Expedient are a delight to work with. Having just taken six journalists to the Aosta Valley, we worked closely with Polly to make sure all the plans were in hand. Polly is enthusiastic, has excellent contacts and I would highly recommend her. Together with James, who has vast marketing experience, they make a great team.’
Ski Club of Great Britain

At Expedient we define marketing as the promotion of your product or destination to grow awareness and increase visitor numbers and spend, each time, every time. We specialise in direct return marketing – focusing on those marketing strategies and tactics that yield a real and measurable return regardless of the medium. Expedient conceive and execute effective campaigns encompassing online advertising, electronic newsletters and mobile marketing which are all continuing to grow and gain ever more importance as vital components of the marketing mix. When implemented correctly, online offers a flexibility and accountability that other methods simply cannot match but we believe print still has a significant place to take in an overall advertising strategy, when used appropriately. We will never excuse poor performing marketing as brand building, but we will work with you to examine the most effective, and of course expedient strategies for maximum return.

Newspaper and Magazine Advertising

We know which print publications will work for your destination or product, and can secure both preferential placements and rates. We will help track the return on any print advertising and adjust future work as required. Our design partners can create eye-catching adverts for you, or we can take any existing artwork and adjust it for the needs of the publication.

Online Advertising

With so many online options, working with the wrong online partners can be a costly mistake, both in terms of time and money. We know who can deliver results for your online marketing campaign and in many cases we can secure exceptional deals to stetch that budget a little further. We handle all negotiation and design work as required, and will provide a full and detailed summary of campaign perfomance, key metrics, and ROI.

Direct Mail

Often overlooked in this online world, a well managed direct marketing campaign can still deliver stellar results. We can design a great looking product and handle the distribution, measurement and analysis of any direct mail promotion. In addition we can source travel or media partners to maximise effectiveness and share costs.

E-Newsletters

There are many specialist e-newsletters available from UK providers, with a huge variety of advertising options from a simple button to a bespoke advertorial. They vary dramatically in their effectiveness due to their subscribers, look, design and content. We understand all these key factors and can help you define and design a truly effective e-newsletter campaign.

Display Advertising

Whether it’s a billboard, sales literature, magazine insert or dedicated brochure, we can design, display, distribute and track the outcome. Our copy writing experts can create the right feel and stimulate interest for your destination or product.

Competitions

Working with relevant partners, a well designed competition is a great way to quickly build a database for further marketing communications. We can suggest the partners and manage the competition and data capture on your behalf.