At Expedient we define marketing as the promotion of your product or destination to grow awareness and increase visitor numbers and spend, each time, every time. We specialise in direct return marketing – focusing on those marketing strategies and tactics that yield a real and measurable return regardless of the medium. Expedient conceive and execute effective campaigns encompassing online advertising, electronic newsletters and mobile marketing which are all continuing to grow and gain ever more importance as vital components of the marketing mix. When implemented correctly, online offers a flexibility and accountability that other methods simply cannot match but we believe print still has a significant place to take in an overall advertising strategy, when used appropriately. We will never excuse poor performing marketing as brand building, but we will work with you to examine the most effective, and of course expedient strategies for maximum return.
Newspaper and Magazine Advertising
We know which print publications will work for your destination or product, and can secure both preferential placements and rates. We will help track the return on any print advertising and adjust future work as required. Our design partners can create eye-catching adverts for you, or we can take any existing artwork and adjust it for the needs of the publication.
With so many online options, working with the wrong online partners can be a costly mistake, both in terms of time and money. We know who can deliver results for your online marketing campaign and in many cases we can secure exceptional deals to stetch that budget a little further. We handle all negotiation and design work as required, and will provide a full and detailed summary of campaign perfomance, key metrics, and ROI.
Often overlooked in this online world, a well managed direct marketing campaign can still deliver stellar results. We can design a great looking product and handle the distribution, measurement and analysis of any direct mail promotion. In addition we can source travel or media partners to maximise effectiveness and share costs.
There are many specialist e-newsletters available from UK providers, with a huge variety of advertising options from a simple button to a bespoke advertorial. They vary dramatically in their effectiveness due to their subscribers, look, design and content. We understand all these key factors and can help you define and design a truly effective e-newsletter campaign.
Whether it’s a billboard, sales literature, magazine insert or dedicated brochure, we can design, display, distribute and track the outcome. Our copy writing experts can create the right feel and stimulate interest for your destination or product.
Working with relevant partners, a well designed competition is a great way to quickly build a database for further marketing communications. We can suggest the partners and manage the competition and data capture on your behalf.